For the first time in South Africa, the WhatsApp family will demystify the tools at your disposal — like the WhatsApp Business API — and share why in 2021, now more than ever, you need to meet your customers where they are.

With 100 Billion messages sent daily by its 2 Billion user global customer base, it’s clear that WhatsApp is a strong channel to connect with consumers. To support commerce, new WhatsApp Business features are rolling out too, full of promise for digital marketing, sales, and care initiatives — an increasingly important element for brands as the pandemic has accelerated both adoption of and demand for digital experiences.

Then you’ll learn how to future-proof your engagement strategy by using LivePerson’s Conversational AI to create hyper-personalized experiences, at scale, to nurture and grow B2C relationships, increase agent efficiency 2x, and increase revenue by 1.5x